It has long surprised me that so many regard standards as nothing more than another piece of bureaucracy. In many new areas such as IOT, AI and security, I see standards as setting the backdrop for new players to emerge.
Over the years, de facto standards such as those in graphic can (e.g. OpenGLES), IOT (e.g. Thread) and security (e.g. TrustZone) have enabled their key developers to gain significant market presence and influence. It’s time we embraced new and evolving standards as a constant source of innovation and opportunity.
The digital and technology evolution also contributes significant factors to the marketplace. A player with enormous idea and strategy using digital mediums always brings success. Regardless of emerging markets however, startups deserves to have their own brands and when help is needed, they can get some guidelines at brandnamehelp.com.